Saturday, January 29, 2011

Making Money Online Easy









According to the affidavit, the investigation included the co-operation of authorities in Canada, France and Germany.



As for code, the LOIC DDoS software believed to be used by Operation Anonymous remain available on the social code site Github and on SourceForge. Thousands of people have downloaded it from those sites. The software allegedly makes it easy for a user to donate their computer's bandwidth to repeatedly messaging a target server until it is rendered inaccessible by other users.



The ephemeral group Anonymous, or Operation Payback, co-ordinated a series of such attacks earlier this month against Paypal, Mastercard, Visa and others. These global leaders in money transfer were criticized for preventing their customers from donating money to the controversial website Wikileaks, despite the site having been convicted of no crimes.



Clearly a sufficient number of people in the FBI believe the denial of service attacks may constitute felony-level damage to computer systems, but others have argued that the campaign falls broadly within the tradition of non-violent civil disobedience and political protest.



FBI Agent Allyn Lynd, whom The Smoking Gun reports signed the affidavit, has been in the technology news media before. He lead a 2009 raid on at least two Texas web hosts over an alleged federal crime concerning unpaid bills to AT&T and Verizon. Those raids disrupted a number of co-located but unrelated businesses, including some that allege the disruption cost them millions of dollars.



In this latest affidavit, Lynd argued again that he may need to disrupt some other servers temporarily in order to achieve his goal of determining which servers were relevant to his investigation. Due to the document's incomplete publication, whether any sense of irony was appreciated is unclear.



No information has been made available to date regarding any FBI or other law enforcement investigation of the denial of service and other technical attacks made against the Wikileaks website.
















Yesterday's announcement that Google's Eric Schmidt will be handing the CEO reins back to co-founder Larry Page came as a shock, but with the company's aura of invincibility fading, and its core business showing signs of age, the time was right for a change. There was "an example every hour," of how triumvirate decision-making by Schmidt, Page, and co-founder Segrey Brin was hurting the company, Schmidt said. If Google wants to assure investors and consumers that rumors of its looming insignificance have been greatly exaggerated, there are a few key things that Larry has to do.



No. 1: Fix Search

Google's cash cow is its online-search advertising business, but the search results are starting to look awfully spammy. Between content farms that flood the Internet with meaningless search bait and black hat optimizers that use sleazy tricks to get top results, there are entire industries devoted to gaming Google's algorithms.



People who depend on Google for their livelihood have started to notice, and consumers are showing signs of getting antsy: There is a reason Microsoft's Bing quickly picked up 12 percent of the search market, and it's not because of its Gossip Girl product placements, or even vastly superior search results. Google has also drawn some ill will with an aggressive, some say illegal, tendency to push its own services to the top of the page.



It looks like Larry gets the seriousness of the problem. Friday, on day one of his regime, Google acknowledged the issue in a blog post, even as it downplayed its severity. "Reading through some of these recent articles, you might ask whether our search quality has gotten worse," said principal engineer Matt Cutts. "The fact is that we’re not perfect, and combined with users’ skyrocketing expectations of Google, these imperfections get magnified in perception. However, we can and should do better."



It will take more than a wonky breakdown, but it's a start.



No. 2: Find Growth

The aforementioned cash cow is still so lucrative that it's easy to forget that Google has never really succeeded in any other business. Despite the ubiquity of Gmail and YouTube, they are not yet successful stand-alone businesses. YouTube only recently made it into the black after incurring hundreds of million of dollars in losses over the years.



It's not like Google isn't aware of the problem. Witness the frenzied diversification into anything that looks hot: cars that drives themselves, social networks, and yesterday's long-expected news of a Groupon clone. But trying everything hasn't produced much of anything.



Larry needs to ditch the side projects and focus on the most promising ones: the Android mobile-phone operating system, and the mobile ad network AdMob, which even makes money from iPhones as it serves up 2 billion ads a day.



No. 3: Stop the Brain Drain

Here's an enigma for Larry to unravel: Why does a company with five-star chefs, high-tech nap pods, and free massages have to throw millions of dollars in cash money at employees to get them to stay?



Part of the problem is Google's convoluted management structure, which Page is clearly trying to fix. If a team has been working on an amazing project for a year, only to hear that it overlaps with someone else's pet project, who wouldn't want to jump ship? But it also has to do with Google's size and a potentially fatal inability to face up to an unpleasant reality. From what we hear, there's reluctance from some of the old guard to accept that Google is a massive corporation now.



There is a major intangible at play as well, something that may not be easy for someone who is more Chief Engineer than Chief Executive to grapple with. If the ambitious go-getters that make it through Google's onerous interview process sense that the cool, sexy projects are happening at Facebook, Apple, or some stealth VC project with no name, then no amount of money is going to keep them on side, no matter how big a money truck Google backs up to their cubicle.



Which leads to....



No. 4: Consider a Personality Transplant



Tech bloggers were smitten with Eric Schmidt, but for all the wrong reasons. Sure, he grew Google into a $200 billion behemoth, but he also had a weakness for creepy Big Brother jokes delivered so dryly that no one could be sure he was joking. Contrast that with the controlling and charismatic Steve Jobs, surely one of the best salesmen in modern history, with a reality distortion field that may have made enemies but also bestowed an ineffable cool on his entire company.



Larry, by all accounts, makes Eric Schmidt look like Steve Jobs.



Ken Auletta explains:



He is a very private man, who often in meetings looks down at his hand-held Android device, who is not a comfortable public speaker, who hates to have a regimented schedule, who thinks it is an inefficient use of his time to invest too much of it in meetings with journalists or analysts or governments. As C.E.O., the private man will have to become more public.



Google's engineer-driven approach to new products has been a long-standing problem. (Google Wave, anybody?) Unlike Apple, it seems to build for engineers and developers, not consumers. That's great when you're making an open source mobile platform like Android, which is hot on the iPhone's tail due to its openness and potential ubiquity across multiple carriers and devices. It's not so great when you made everyone on Gmail opt into Google Buzz ’ or for creating fanboys and girls who want to use your products, even if they have to anyway.



Either way, Larry, you're going to need some charm to lend Google the same cool factor it had last time you were in charge. Maybe start by looking up from your Android phone every once in a while.






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