Premium Product Price - Organizations who is able to successfully set up a reputable brand will be able to put premium prices on their products and services. Once you have created a favorable image to your market, people won't think twice of buying yet another bottle of perfume or another box of cereal along with your name about it, higher price and all. This works the same with on line branding, people won't ever hesitate to buy such a thing in Amazon, or doubt what they read within the NY Times.
Customer Loyalty - Brands encourage customer loyalty. People will likely to continue buying products that satisfied them. This loyalty and patronage will even extend to other services and products in your company bearing exactly the same brand.
While implementing reputation management, the companies must extensively concentrate on social networking. Social media networks are considered authority sites due to their very nature to be user created communities. A presence on social media web sites will help thwart negative rankings browsing engines because if adverse publicity manages to rank higher in SERP, it becomes increasingly difficult to restore them.
Realigning your relationship with a dissatisfied customer in order to create a brand ambassador is one way of using ORM wisely, but making use of your new insight, you have the key ability to up-sell, re-sell and cross-sell at your finger tips.
Micro online reputation management involves tracing public opinion on forums and blogs and checking the discussion there. When there is bad publicity or negative reviews, your client is intimidated and necessary action is taken.
Here is where in fact the content arises from: Accurate pr announcements; blogs (a web log for each company division or product, and other personas); a LinkedIn account and group; Twitter personas; links with smart keywords to your pr announcements in the community forums, bulletin boards and forums.
As appropriate, thank writers for saying nice things about your organization, either on a internet site or directly or privately to the writer. Tell nay-sayers that you hope that you can fundamentally convince them of how solid your business is (create some boilerplate text with your legal team that you can quickly post and forget).
