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An advertising copywriter needs to have a game plan in order to succeed. Do you think you can make it? This brief quiz is designed to help you better understand yourself and your copywriting practices so that you can improve your skills in order to become successful. Do you feel like you're in school again? This is fun, right? Great! Let this quiz guide your thinking as you attempt to discern whether you are fit for the advertising copywriter business. Even though it can take some work, you can make it with a bit of diligence. So, let's get started.
1. What do you do before you begin writing?
a. All I need is a cup of coffee.
b. All I need is to start writing.
c. I research the product and write a list of benefits.
d. I just sharpen my pencil.
I'm sure a lot of us would answer "a." However, I'm sure you are aware that coffee is not equipped to make you a better writer. And if you answered with "b," you have too much of an exalted view of your writing ability. And if a sharp pencil is all you need, well, forget it. You need to research your product and write down quality benefits that entice the reader to buy. The answer is "c".
2. What do you concentrate on while you are writing: features or benefits?
a. Features only.
b. Features with some benefits.
c. How the features translate into benefits.
When writing as an advertising copywriter, it is easy to focus on the facts about your product. You need to make sure that you are writing with a little flair. Also, features can be a vague concept for many readers. They don't know how to translate that into what it means for them. If you are only writing features, then your readers are missing your point. And if you include some benefits with some features and fail to show how those features translate into benefits, your readers may also be confused. You need to show specifically how each feature will benefit the reader.
This quiz was designed to keep you from making common mistakes committed by advertising copywriters. Hopefully after this quiz, you have a better understanding of yourself and your advertising copywriter practices. Use these principles to equip you in your pursuit of your advertising copywriter goals. Knowledge is useless unless you turn it into wisdom. The advertising copywriter business is a great profession to get into, if you are willing to put forth the effort.
